How can pharmaceutical and device suppliers use game theory to improve their strategy in public procurement processes?

How can pharmaceutical and device suppliers use game theory to improve their strategy in public procurement processes?

December 15, 2020

Suppliers of pharmaceuticals and devices must often make tricky decisions regarding pricing/bidding strategy in competitive procurement processes.

The stakes are high, but it can be very difficult for a supplier’s local market access team to identify the optimal approach.

In this article, we explain how suppliers can step up their game to harness game theory and understand the competitive landscape, ultimately enabling better decisions.

Read the article here

For further information, please contact Senior Economist Neil Gallagher