Danish consumers benefit from low prices, good service, and a large choice of suppliers and products when purchasing electricity. That is the main conclusion from our new analysis of the competition on the Danish retail electricity market, released by The Danish Energy Association today.
Our analysis also shows low switching in the market. This is not surprising as prices are generally quite low and hence consumers have very low incentive to switch.
The key to enhance competition in the future lies in implementing a new market model, implying that all consumers, regardless of choice of supplier, will only receive one bill; and in increasing the transparency on the new price portal which is under development.