Copenhagen Economics has conducted a study on how DR’s (the national Danish broacaster) new streaming service will affect the competition for Danish TV viewers and the production of Danish TV. The study has been conducted for the Danish Producers Association.

The study concludes that DR’s new streaming service is likely to reduce the production of Danish Television outside DR due to three reasons:

• DR’s streaming service will most likely gain market shares from traditional cable TV, as it will be perceived as free of charge
• Danish TV producers will gradually loose income from competing broadcasters to DR in pace with the transformation from traditional flow TV to streaming services
• Danish TV producers have a very weak negotiation position towards DR and the three commercial broadcasters in Denmark.

The results were presented at a press conference today.

Download the full report at the Danish Producer’s Association’s website

For further information please contact Partner Henrik B. Okholm