Today, Head of Trade & FDI presents our most recent study “Enabling export growth for Danish SMEs: The role of social media” at Christiansborg Palace. Her presentation is followed by panel discussions on the potentials but also barriers of social media for growth and entrepreneurship. Speakers include different entrepreneurs and members of parliament, including the Danish Minister of Culture, Mette Bock.
In this study, we find that social media and other digital platforms can help SMEs overcome barriers to export growth through new options for firms to advertise in a way that meets efficiently their business needs.
For further information, please contact Bruno Basalisco