Copenhagen Economics has conducted a study on the experiences from using applied behavioural economics – so called ‘nudging’ – to improve energy efficiency. The study was commissioned by the Danish Energy Agency (Energistyrelsen).
Behavioural economics has for decades flourished in academic circles but has not reached the regulatory agenda until recently. However, the initial applications have been encouraging. This study highlights a number of behavioural biases which profitably could be incorporated in policy design, and describe a number of case examples where nudging has been used – with great effect – to increase the effect of policy instruments on energy efficiency.
For further information please contact Partner Christian Jervelund