The impact of e-commerce on the German economy

Since the first products were sold online, e-commerce has been evolving rapidly in scope and coverage, becoming an increasingly important part of the economy growing at 14% annually within the last five years in Germany. 

The main conclusions of our study are:

Increased opportunities to create customer centric products and experiences through technology advancements are expected to take e-commerce up and beyond its current scope and scale in the years to come, where the online channel will shape our understanding of commerce further.

The study is commissioned by Bundesverband E-Commerce und Versandhandel (Bevh)

Thanks to Copenhagen Economics we succeeded in capturing the importance of our industry in figures for the first time. We are happy that our choice fell on CE, who have demonstrated excellent knowledge of the E-Commerce industry and have made a valuable, objective contribution with their view on our industry from the outside.
Daniela Bleimaier - BBundesverband E-Commerce und Versandhandel (Bevh)