Copenhagen Economics has done a study on the value of Danish stoma users having access to a wide selection of stoma products. The main findings are summarized below:
User’s access to a broad variety of stoma products allows them to find the best possible match. As the human body is unique – it comes in many shapes and sizes and it changes over years – a large number of devices to choose from increases the chances of finding the right match.
A better matching stoma product may reduce leakage and ballooning by as much as 70% and 33% respectively, compared to an inferior match. This increases users’ quality of life while at the same time reducing their consumption of devices; this in turn improves municipalities’ budgets.
CE estimates that the economic consequences of users’ current access to a broad variety of devices improves public finances by 65 mdkk a year and increases the structural gross domestic product (GDP) by 41 mdkk a year.
This implies that for each krone the municipalities spend on offering access to a large variety of stoma products, a share of that krone will return to the public budgets in effect reducing the net cost of offering the large variety access.
In a Danish and even global context, we are seeing a clear trend towards more individualized and patient centric healthcare services provisions under the heading of value-based healthcare. The study results demonstrate the value to the individual user brought about by individualized solutions.
The current practice of offering access to a large variety of devices to accommodate individual needs is leading the way; it could be a source of inspiration for the rest of the healthcare sector, which has just embarked on the value-based journey.
The study is commissioned by Coloplast Danmark A/S
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